Whenever I’m in need of copywriting inspiration, I always pull out my ‘how to write PPC ad copy’ cheat sheet. It started with about 50 words in total, but over the years I’ve built it up to 350 call-to-actions and 460 adjectives.
You might ask me why I’m sharing it with you, but quite frankly it’s a bit like an IKEA flat-pack; it contains all the parts, but you’ve got to put it together!
- Bookmark it
- Print it
- Embed it on your blog (code at the bottom)